Mississippi State officials are planning the launch next week of an innovative branding initiative aimed at positioning the university for the future. Special festivities are planned for 3 p.m. on Tuesday [Oct. 13] at 3 p.m. in Lee Hall’s Bettersworth Auditorium.

The invitation-only celebration reflects months of work designed to create a platform that inspires better storytelling and a strong system to tell those stories in compelling and consistent ways throughout the university and beyond.

Joining MSU President Mark E. Keenum in presenting the comprehensive strategy will be five distinguished university alumni, including Camille Scales Young, vice president for Cornerstone Government Affairs; Bryan Wilson, managing partner for Tacoma Ag, LLC; Haley Fisackerly, president and CEO for Entergy Mississippi, Inc.; Kevin Robinson, chief meteorologist for WLWT Cincinnati; and Leslie Henderson, co-founder and general manager for Lazy Magnolia Brewing Company.