STARKVILLE, MS (August 31, 2020) – Ahead of the highly anticipated return of college football, Mississippi State fans everywhere are encouraged to unite in their fandom by wearing school apparel on Friday, September 4 for College Colors Day and sharing their spirit with other fans via social media.

The 16th annual College Colors Day, which was created by Mississippi State's exclusive licensing partner, CLC, is a national holiday that provides Bulldog fans across the country the opportunity to showcase their unmatched passion and spirit by showing off their pride on social media using the hashtag #CollegeColorsDay.

This year’s College Colors Day theme, “United We Fan,” emphasizes the power of togetherness that shared fandom for Mississippi State delivers even though fans might be physically apart. While the college football season might look different this year, the unity and pride of MSU fans will be stronger than ever.

“Even though our fans may not be able to gather in person for College Colors Day this year, it remains a great way for the HailState Family everywhere to show the passion they have for Mississippi State and that their strong connection to the university means more now than it ever has before,” said Daniel Watkins, Associate Athletic Director – Creative Strategy, Mississippi State Athletics.

Fans are encouraged to use #CollegeColorsDay to share their spirit on social media and visit CollegeColorsDay.com for various sharable graphics and ways they can engage with the campaign. The site also offers an opportunity for fans to have a chance to win officially licensed Mississippi State collegiate merchandise.

“As the sports world gradually returns from the shutdowns caused by the pandemic, college fans across the country that have eagerly awaited the return of football can celebrate their teams and unite in support of their favorite school. We look forward to seeing the countless celebrations of fans who post pictures of themselves wearing their team’s colors on College Colors Day,” said Nicole Armentrout, Vice President, Marketing at CLC.

Nothing unites fans like the pride and passion they have for Mississippi State, and College Colors Day puts that passion on full display on September 4. Mississippi State fans are encouraged to wear their college colors this year to represent and celebrate the community of fans and alumni that make MSU so special because “United We Fan.”

About MISSISSIPPI STATE UNIVERSITY

MSU is Mississippi’s leading university, available online at www.msstate.edu.

About CLC

CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of Learfield IMG College, the leading media and technology services company in intercollegiate athletics.